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About us


Our roots go back to the early twentieth century when the Late Asghar Ali, the founder of Asgharali Group, voyaged to Bahrain in 1919 for a humble beginning. It was here that he started trading and laying the foundation for the house of Asgharali. He proved a great sense of inspiration to his son Saleem Asghar Ali, under whose dynamic leadership the Group is growing from strength to strength and establishing and sustaining a leadership position in all its key businesses through continuous value creation.

Asgharali has won the hearts of consumers worldwide and laid its footprint in the perfumery market and related business interests with over 100 retail and franchise outlets and stores in the Middle East and South Asia and over 40 distributors worldwide in regions from Eastern Europe to South America.

The company is poised for continuous exponential growth with the development of partnerships with interested parties for global distribution, franchise and online sales.

Anchored in a deeply held set of values, the Asgharali Group is committed to offer value to its customers, employees, stake holders and the society at large.

Our Founder

The Late Asghar Ali (1904 - 1997)

The Late Asghar Ali founded the Asgharali Group and led its evolution as a major regional player in perfumes and other businesses. He had a vision of a business enterprise that would not only excel in its day to day business, but also make valuable contributions in the lives of people around it: customers, employees, shareholders and the community at large.

His business philosophy was anchored in the belief and commitment to providing his customers the best value through superior quality and service. These set of values has helped the Asgharali Group grow in business and reputation. Today, under the dynamic leadership of his son Saleem Asghar Ali, who joined him in 1969, the Group has a presence in various countries across the Middle East and Pakistan, with diverse business interests.


Manufacturing Facility

Automated processes in the ultra modern production unit and diligence in quality control procedures are a value addition for exhibiting production to the highest level. Through decades of continuous research and development in the art and technique of extracting pure oils from natural substances, Asgharali has developed a variety of products comprising of sprays, non sprays, oudh and bakhoor, burners and gift sets, cosmetics and creams etc. With the knowledge of the essence of herbs, flowers and woods, Asgharali has been successful in specializing in fragrances such as Dehn Al Oud, Amber, Musk, Rose, Jasmine, Sandal and Saffron. The company’s proficiency in oriental aromas gives it the edge in the provision of products craved by clientele in the Middle East and has even evoked desire from occidental countries. Hand crafted ornamental packing in sync with traditional culture and values, touches the heart and carries sentimental value as domestic antiquities.

Purpose and Values

The Asgharali Group’s operating philosophy and business objectives are to provide the services and products to enhance the life of all stakeholders including our supply chain, distributors, franchisees, corporate clientele, customers, employees, other affiliations and the communities we serve. This is sustained through the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and environment which we impact.

The local culture and markets around the world give us a wealth of knowledge and strong commitment to consumers and lay the foundation for future growth. The drive for excellence leads us to strategies that create strengths, capabilities and opportunities, which in turn, evoke trust among consumers, employees and the community.

Vision, Mission & Core Values

Awards and Achievements

Saturday, December 1st, 2012

Under the patronage of H.E. Shaikh Khalid bin Abdulla Al Khalifa, Deputy Prime Minister of the Kingdom of Bahrain at Bahrain Conference Center, Crowne Plaza Hotel the Lifetime Achievement Award 2012 was bestowed on Saleem Asghar Ali, Chairman of Asghar Ali Co. W.LL. in recognition of his contribution to the integration of the Asian-Bahrain communities, vision and philanthropy.

For the first time in Bahrain, the Asian business community, consisting of businessmen and women, young entrepreneurs and professionals who manage businesses as CEOs, Directors and General Managers were honored and recognized for their role in the prosperity of the Kingdom. The Standard Chartered Bank Summit of Excellence Asian Business Awards were presented under the patronage of Deputy Prime Minister Shaikh Khalid bin Abdulla Al Khalifa. The ceremony was organized by the Arab Asia Business Centre (AABC).